:root{
  --bg:#F5F8FB; --card:#FFFFFF; --ink:#0C1116; --muted:#5A6672;
  --line:#E3E9EF; --accent:#12A9E0; --accent-ink:#0E86B4; --gold:#F5B912; --gold-ink:#7a5c00; --pin:#E5392B; --deep:#0E6E9E; --wa:#12B76A;
  --shadow:0 1px 2px rgba(12,20,30,.05), 0 18px 40px -22px rgba(12,25,40,.20);
  --serif:"Jost",system-ui,sans-serif;
  --sans:"Hanken Grotesk",system-ui,-apple-system,sans-serif;
  --max:1120px;
}
@media (prefers-color-scheme:dark){
  :root{
    --bg:#000000; --card:#0E141B; --ink:#F4F8FB; --muted:#8A97A5;
    --line:#1E2731; --accent:#2BB8EC; --accent-ink:#63CBF2; --gold:#FDC838; --gold-ink:#FDC838; --pin:#F2503F; --deep:#2BB8EC; --wa:#2BD07E;
    --shadow:0 1px 2px rgba(0,0,0,.5), 0 20px 46px -22px rgba(0,0,0,.8);
  }
}
/* Páginas con fondo siempre oscuro (p. ej. el selector): forzar tema oscuro
   sin importar el modo claro/oscuro del dispositivo. */
body.force-dark{
  --bg:#000000; --card:#0E141B; --ink:#F4F8FB; --muted:#8A97A5;
  --line:#1E2731; --accent:#2BB8EC; --accent-ink:#63CBF2; --gold:#FDC838; --gold-ink:#FDC838;
  --pin:#F2503F; --deep:#2BB8EC; --wa:#2BD07E;
  --shadow:0 1px 2px rgba(0,0,0,.5), 0 20px 46px -22px rgba(0,0,0,.8);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);
  line-height:1.6;-webkit-font-smoothing:antialiased}
.wrap{max-width:var(--max);margin:0 auto;padding:0 22px}
a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:var(--serif);font-weight:800;letter-spacing:-.02em;line-height:1.05;
  text-wrap:balance;margin:0}
p{margin:0}
.eyebrow{font-family:var(--sans);font-weight:600;font-size:13px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--accent-ink)}

/* Amarillo de marca: resaltador para titulares (legible en claro y oscuro) */
.mark-y{background:linear-gradient(transparent 60%, color-mix(in srgb,var(--gold) 90%,transparent) 60%);
  padding:0 .05em;border-radius:2px}

/* Header */
header{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--bg) 88%,transparent);
  backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;gap:22px;height:64px}
.logo{display:flex;align-items:center;gap:10px;font-family:var(--serif);text-decoration:none}
.logo .mark{width:36px;height:36px;flex:none}
.logo .lock{display:flex;flex-direction:column;line-height:1}
.logo .wm{display:block;height:23px;width:74px;background-color:var(--ink);
  -webkit-mask:url(/assets/wordmark.svg) no-repeat left center;mask:url(/assets/wordmark.svg) no-repeat left center;
  -webkit-mask-size:contain;mask-size:contain;
  font-size:0;line-height:0;color:transparent}
.logo .tag{font-family:var(--sans);font-weight:600;font-size:9px;letter-spacing:.2em;color:var(--accent);margin-top:3px}
.nav .links{display:flex;gap:24px;margin-left:auto}
.nav .links a{font-weight:500;color:var(--muted);font-size:15px}
.nav .links a:hover{color:var(--ink)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-family:var(--sans);
  font-weight:600;font-size:15px;padding:11px 18px;border-radius:12px;cursor:pointer;border:1px solid transparent;
  transition:transform .08s ease, background .15s ease, filter .15s ease}
.btn:active{transform:translateY(1px)}
.btn.primary{background:var(--accent);color:#fff}
.btn.primary:hover{background:var(--accent-ink)}
.btn.gold{background:var(--gold);color:#1a1400}
.btn.gold:hover{filter:brightness(.94)}
.btn.ghost{background:transparent;border-color:var(--line);color:var(--ink)}
.btn.ghost:hover{border-color:var(--ink)}
.btn.wa{background:var(--wa);color:#04231a}
.nav .btn{margin-left:0}
@media(max-width:760px){.nav .links{display:none}}

/* Hero */
.hero{padding:70px 0 40px;display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center;overflow-x:hidden}
@media(max-width:900px){.hero{grid-template-columns:1fr;padding:44px 0 20px}}
.hero h1{font-size:clamp(38px,6.4vw,64px)}
.hero h1 .hl{color:var(--accent)}
.hero .sub{font-size:clamp(17px,2.2vw,20px);color:var(--muted);margin-top:20px;max-width:36ch}
.cta-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.trust{display:flex;gap:20px;margin-top:26px;flex-wrap:wrap;color:var(--muted);font-size:14px;font-weight:500}
.trust span{display:flex;align-items:center;gap:7px}
.dot{width:7px;height:7px;border-radius:50%;background:var(--deep)}
.dot.y{background:var(--gold)}

/* Hero visual · geo-referenciado */
.visual{position:relative;display:flex;justify-content:center;align-items:center;min-height:470px}
.radar{position:absolute;width:360px;height:360px;border-radius:50%;
  background:radial-gradient(circle, color-mix(in srgb,var(--accent) 16%,transparent) 0%, transparent 62%)}
.phone2{position:relative;width:234px;height:404px;border-radius:36px;background:#0b0f14;
  border:8px solid #0b0f14;box-shadow:var(--shadow),0 0 0 1.5px var(--line);z-index:2;overflow:hidden}
.street{position:absolute;inset:0;border-radius:28px;overflow:hidden;
  background:linear-gradient(180deg,#15223d 0%,#243149 34%,#443729 72%,#5a4433 100%)}
.lamp{position:absolute;width:7px;height:7px;border-radius:50%;background:#ffd78a;
  box-shadow:0 0 12px 4px rgba(255,200,110,.55)}
.lamp.lp1{top:33%;left:22%}.lamp.lp2{top:41%;right:24%}.lamp.lp3{top:57%;left:42%}
.igo-badge{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);
  width:120px;height:120px;border-radius:22px;background:rgba(18,24,32,.82);
  display:flex;flex-direction:column;align-items:center;justify-content:center;gap:3px}
.igo-mark{width:58px;height:58px}
.igo-t{font-family:var(--serif);font-weight:700;font-size:12px;color:#e4ebf1;letter-spacing:.05em}
.geo-card{position:absolute;z-index:3;display:flex;align-items:center;gap:9px;
  padding:8px 11px;border-radius:13px;color:#fff;font-family:var(--sans);
  box-shadow:0 12px 26px -12px rgba(0,0,0,.55);animation:floaty 5s ease-in-out infinite}
.geo-card .gi{font-size:19px;flex:none}
.geo-card .gt{min-width:0}
.geo-card b{display:block;font-size:13px;font-weight:700;line-height:1.15}
.geo-card small{display:block;font-size:10.5px;opacity:.92;white-space:nowrap}
.geo-card .dist{flex:none;margin-left:2px;font-weight:700;font-size:12px;
  background:rgba(255,255,255,.24);padding:2px 7px;border-radius:8px}
.c-fruit{background:#2f9e52}.c-hotel{background:#7a2fb0}.c-burger{background:#e8811f}.c-med{background:#2f6be0}
.gc1{top:1%;left:0;animation-delay:0s}
.gc2{top:36%;left:-2%;animation-delay:.8s}
.gc3{top:11%;right:0;animation-delay:1.4s}
.gc4{bottom:11%;right:0;animation-delay:2s}
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-7px)}}
@media(prefers-reduced-motion:reduce){.geo-card{animation:none}}
@media(max-width:900px){.gc1{left:0}.gc2{left:0;top:40%}.gc3{right:0}.gc4{right:0}}
@media(max-width:480px){.geo-card{padding:6px 9px}.geo-card small{font-size:10px}.gc2,.gc4{display:none}}

/* Hero visual · mapa real */
.mapcard{position:relative;width:330px;height:430px;border-radius:30px;overflow:hidden;z-index:2;
  box-shadow:var(--shadow),0 0 0 1px rgba(255,255,255,.06);
  background:linear-gradient(160deg,#151b24,#0e131a 60%,#1a1512)}
.mapcard .mapimg{width:100%;height:100%;object-fit:cover;display:block}
.mapcard::after{content:"";position:absolute;inset:0;pointer-events:none;
  background:radial-gradient(120% 90% at 50% 44%, transparent 46%, rgba(8,15,25,.16))}
.map-center{position:absolute;top:46%;left:50%;transform:translate(-50%,-50%);z-index:4}
.map-center .mc-logo{position:relative;z-index:2;width:64px;height:64px;padding:10px;border-radius:50%;
  background:#fff;box-shadow:0 8px 20px -5px rgba(0,0,0,.45);display:block}
.map-center .mc-ring{position:absolute;top:50%;left:50%;width:64px;height:64px;margin:-32px 0 0 -32px;
  border-radius:50%;border:2.5px solid var(--accent);animation:mcpulse 2.6s ease-out infinite}
@keyframes mcpulse{0%{opacity:.6;transform:scale(.7)}100%{opacity:0;transform:scale(2.3)}}
@media(prefers-reduced-motion:reduce){.map-center .mc-ring{animation:none;opacity:.45;transform:scale(1)}}
@media(max-width:900px){.mapcard{width:300px;height:400px}}

/* Cards de descuento como pines sobre el mapa */
.geo-card{overflow:visible}
.geo-card::after{content:"";position:absolute;left:20px;bottom:-5px;width:13px;height:13px;
  background-color:inherit;transform:rotate(45deg);border-radius:0 0 3px 0;z-index:-1}
.geo-card::before{content:"";position:absolute;left:23px;bottom:-16px;width:8px;height:8px;border-radius:50%;
  background:#fff;box-shadow:0 0 0 3px rgba(0,0,0,.3),0 2px 5px rgba(0,0,0,.4)}

/* Section shell */
section.block{padding:64px 0}
.head{max-width:640px;margin-bottom:40px}
.head h2{font-size:clamp(28px,4vw,40px)}
.head p{color:var(--muted);font-size:17px;margin-top:14px}

/* Pasos (3 columnas) */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media(max-width:820px){.steps{grid-template-columns:1fr}}
.step{background:var(--card);border:1px solid var(--line);border-radius:18px;padding:26px 24px;box-shadow:var(--shadow)}
.step .n{font-family:var(--serif);font-weight:800;font-size:15px;color:var(--accent);
  width:38px;height:38px;border-radius:11px;display:flex;align-items:center;justify-content:center;
  background:color-mix(in srgb,var(--accent) 12%,transparent);margin-bottom:16px}
.step.y .n{color:var(--gold-ink);background:color-mix(in srgb,var(--gold) 24%,transparent)}
.step h3{font-size:20px} .step p{color:var(--muted);margin-top:9px;font-size:15px}

/* Dual audience */
.duo{display:grid;grid-template-columns:1fr 1fr;gap:20px}
@media(max-width:820px){.duo{grid-template-columns:1fr}}
.aud{border-radius:20px;padding:32px;border:1px solid var(--line);box-shadow:var(--shadow)}
.aud.merch{background:var(--ink);color:var(--bg)}
.aud.merch .eyebrow{color:var(--accent)}
.aud.user{background:var(--card)}
.aud h3{font-size:26px;margin:10px 0 14px}
.aud ul{list-style:none;padding:0;margin:0 0 22px;display:flex;flex-direction:column;gap:11px}
.aud li{display:flex;gap:10px;align-items:flex-start;font-size:15.5px}
.aud.merch li{color:color-mix(in srgb,var(--bg) 82%,transparent)}
.aud.user li{color:var(--muted)}
.chk{color:var(--accent);font-weight:800;flex:none}
.aud.user .chk{color:var(--deep)}
.chk.y{color:var(--gold-ink)}

/* Beneficios (grid de tarjetas) */
.benefits{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
@media(max-width:700px){.benefits{grid-template-columns:1fr}}
.benefit{display:flex;gap:14px;align-items:flex-start;background:var(--card);border:1px solid var(--line);
  border-radius:16px;padding:22px;box-shadow:var(--shadow)}
.benefit .be{font-size:26px;flex:none}
.benefit b{font-size:16px} .benefit p{color:var(--muted);font-size:14.5px;margin-top:4px}

/* Chips de categorías */
.chips{display:flex;flex-wrap:wrap;gap:10px}
.chip{display:inline-flex;align-items:center;gap:7px;padding:9px 14px;border-radius:999px;background:var(--card);
  border:1px solid var(--line);font-weight:600;font-size:14px;box-shadow:var(--shadow)}
.chip .e{font-size:16px}

/* Privacidad */
.privacy{background:color-mix(in srgb,var(--deep) 10%,var(--bg));border:1px solid color-mix(in srgb,var(--deep) 24%,var(--line));
  border-radius:20px;padding:34px;display:flex;gap:22px;align-items:center}
.privacy.y{background:color-mix(in srgb,var(--gold) 12%,var(--bg));border-color:color-mix(in srgb,var(--gold) 34%,var(--line))}
.privacy .ic{font-size:34px;flex:none}
.privacy h3{font-size:22px} .privacy p{color:var(--muted);margin-top:8px;font-size:16px;max-width:70ch}

/* Planes */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media(max-width:820px){.plans{grid-template-columns:1fr}}
.plan{background:var(--card);border:1px solid var(--line);border-radius:20px;padding:28px;box-shadow:var(--shadow);
  display:flex;flex-direction:column}
.plan.feat{border-color:var(--accent);box-shadow:0 0 0 1px var(--accent), var(--shadow)}
.plan .tag{font-weight:600;font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--accent-ink)}
.plan .price{font-family:var(--serif);font-weight:800;font-size:34px;margin:12px 0 2px}
.plan .price small{font-size:15px;font-weight:600;color:var(--muted)}
.plan .meta{color:var(--muted);font-size:14px;margin-bottom:18px}
.plan ul{list-style:none;padding:0;margin:0 0 22px;display:flex;flex-direction:column;gap:9px;font-size:15px}
.plan li{display:flex;gap:9px} .plan .btn{margin-top:auto}
.badge-feat{display:inline-block;background:var(--gold);color:#1a1400;font-size:11px;font-weight:700;
  padding:2px 9px;border-radius:999px;margin-left:8px;vertical-align:middle}

/* Lead form */
.lead{background:var(--ink);color:var(--bg);border-radius:24px;padding:44px;display:grid;
  grid-template-columns:1fr 1fr;gap:36px;align-items:center}
@media(max-width:820px){.lead{grid-template-columns:1fr;padding:32px}}
.lead h2{font-size:clamp(26px,3.4vw,34px)}
.lead .eyebrow{color:var(--accent)}
.lead p{color:color-mix(in srgb,var(--bg) 80%,transparent);margin-top:12px}
form.leadform{display:flex;flex-direction:column;gap:12px}
.leadform input,.leadform textarea{font-family:var(--sans);font-size:15px;padding:13px 14px;border-radius:12px;width:100%;min-width:0;
  border:1px solid color-mix(in srgb,var(--bg) 22%,transparent);background:color-mix(in srgb,var(--bg) 8%,transparent);color:var(--bg)}
.leadform input::placeholder,.leadform textarea::placeholder{color:color-mix(in srgb,var(--bg) 55%,transparent)}
.leadform input:focus,.leadform textarea:focus{outline:2px solid var(--accent);border-color:transparent}
.leadform .row{display:flex;gap:12px}.leadform .row>*{flex:1;min-width:0}
.leadmsg{font-size:14px;font-weight:600;min-height:20px}
.leadmsg.ok{color:var(--wa)} .leadmsg.err{color:#FFB4A2}

/* CTA final centrado */
.cta-final{text-align:center;background:var(--ink);color:var(--bg);border-radius:24px;padding:52px 32px}
.cta-final h2{font-size:clamp(26px,3.6vw,36px)}
.cta-final p{color:color-mix(in srgb,var(--bg) 80%,transparent);margin:14px auto 24px;max-width:52ch}

/* Footer */
footer{border-top:1px solid var(--line);padding:40px 0;margin-top:20px;color:var(--muted);font-size:14px}
.foot{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;align-items:center}
.foot .logo .wm{height:19px;width:61px}
.foot .logo .mark{width:32px;height:32px}

/* Selector de audiencia (/) */
.choose-wrap{min-height:calc(100vh - 65px);display:flex;flex-direction:column;justify-content:center;padding:44px 0 60px}
.choose-head{text-align:center;max-width:660px;margin:0 auto 42px}
.choose-head .eyebrow{justify-content:center}
.choose-head h1{font-size:clamp(30px,5vw,48px);margin-top:12px}
.choose-head p{color:var(--muted);font-size:18px;margin-top:14px}
.choices{display:grid;grid-template-columns:1fr 1fr;gap:22px;max-width:900px;margin:0 auto;width:100%}
@media(max-width:760px){.choices{grid-template-columns:1fr}}
.choice{position:relative;overflow:hidden;border-radius:24px;border:1px solid var(--line);background:var(--card);
  padding:38px 32px 32px;box-shadow:var(--shadow);display:flex;flex-direction:column;gap:14px;
  transition:transform .12s ease, box-shadow .2s ease;text-decoration:none;color:inherit}
.choice:hover{transform:translateY(-5px);box-shadow:0 1px 2px rgba(12,20,30,.05),0 30px 60px -28px rgba(12,25,40,.4)}
.choice .cbar{position:absolute;top:0;left:0;right:0;height:7px}
.choice.rec .cbar{background:var(--gold)} .choice.snd .cbar{background:var(--accent)}
.choice .cic{width:64px;height:64px;border-radius:18px;display:flex;align-items:center;justify-content:center;font-size:32px}
.choice.rec .cic{background:color-mix(in srgb,var(--gold) 22%,transparent)}
.choice.snd .cic{background:color-mix(in srgb,var(--accent) 14%,transparent)}
.choice h2{font-size:25px}
.choice .role{font-family:var(--sans);font-weight:700;font-size:12px;letter-spacing:.1em;text-transform:uppercase}
.choice.rec .role{color:var(--gold-ink)} .choice.snd .role{color:var(--accent-ink)}
.choice .cdesc{color:var(--muted);font-size:15.5px;flex:1}
.choice .cgo{margin-top:6px}

/* Selector: fondo de mapa satelital difuminado + cupones flotando */
.choose-bg{position:fixed;inset:0;z-index:0;overflow:hidden;pointer-events:none}
.choose-bg .cbg-img{position:absolute;inset:-4%;width:108%;height:108%;object-fit:cover;
  filter:blur(7px) brightness(.42) saturate(1.15)}
.choose-bg::after{content:"";position:absolute;inset:0;
  background:radial-gradient(120% 95% at 50% 40%, rgba(6,10,16,.30), rgba(3,6,10,.9))}
.choose-bg ~ header,.choose-bg ~ main,.choose-bg ~ footer{position:relative;z-index:3}
.choose-bg ~ header{background:transparent;border-color:rgba(255,255,255,.08)}
.cbg-pin{opacity:.9;animation:drift 9s ease-in-out infinite}
.cbg-pin.cp1{top:17%;left:5%}
.cbg-pin.cp2{top:12%;right:6%;animation-delay:1.2s;animation-duration:11s}
.cbg-pin.cp3{top:58%;left:7%;animation-delay:2.1s;animation-duration:10s}
.cbg-pin.cp4{top:66%;right:5%;animation-delay:.6s;animation-duration:12s}
@keyframes drift{0%,100%{transform:translate(0,0)}50%{transform:translate(7px,-12px)}}
@media(prefers-reduced-motion:reduce){.cbg-pin{animation:none}}
@media(max-width:820px){.cbg-pin.cp2,.cbg-pin.cp3{display:none}.cbg-pin.cp1{top:8%;left:3%;opacity:.75}.cbg-pin.cp4{bottom:4%;top:auto;right:3%;opacity:.75}}

.reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease, transform .6s ease}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}